Squash lollipops, photobooth fancies and imaginative moodboards. Crowds gathered and bloggers wooed at the unveiling of TK Maxx’s new #MeByMe campaign. It’s all about feeling unique and dressing how you like, when you like. No holds barred. Many a day comes by when I will stroll into TK Maxx, knowing a quirky treasure is within arms reach. Those days when the high street is looking lacklustre. There is so much on offer and anything goes. Everything in store is up to 60% off, giving you the financial freedom to experiment. Mix ‘n’ match. Something unique is guaranteed as they get daily deliveries and no two stores are the same. Everyday can be a thrilling shopping adventure like never before. This is what #MeByMe is all about. No one’s telling you whether multicoloured plaid is the new trend or that you need that new tote bag Victoria Beckham was aimlessly clutching. You have the creativity to decide.
The whole event encouraged us to get involved, tweet, instagram and hashtag our own style and flavour. This mission I pass on to you. Get yourself out there! Show us your individuality. Scream it through the social networks. Let the world know that it’s you by you and no one else.
This is about real people and real style. Take your own #MeByMe photo like Olivia, Nadja and I and get hash tagging!
My question to you, how would you describe your #MeByMe style in one word?